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The Sublime Factory Team

Ninotchka Nagpal

Co Founder

Ninotchka completed her MBA from Imperial College, London, and comes with twenty years leadership experience. As promoter and Chairman of Ador Group’s holding company, JB Advani & Co Pvt. Ltd.. Ninotchka’s expertise includes finance and strategy. Her love for design and all things beautiful makes her the CDO (Chief Design Officer) at Sublime Factory, amongst other strategy and operational hats that she wears.

Deep Lalvani

Co Founder

Deep completed his MBA from Manchester Business School, UK and has nine years of leadership experience across diverse functions. As promoter of Ador Group, Deep has been instrumental in leading another start up, the Ador Welding Academy, as well as an operational and MD role at Ador Multiproducts Ltd. His passion for the product within the cosmetic and personal care industry and his experience in managing operations and manufacturing brings a wealth of knowledge and operational management to Sublime Factory.

Tushar Balsara

Non Executive Director

Tushar Balsara is currently the Enterprise Analytics lead at google, London. Managing EMEA, Tushar brings a wealth of global digital expertise and knowledge that enables Sublime Factory to create robust strategies around its digital marketing efforts. Before google, Tushar was a Director at MediaVest and completed his Masters in IT from Lancaster University, UK.

Friends of Sublime

Balaji Ratnam


Balaji is an entrepreneur and runs Heptanesia in Mumbai. Balaji brings with him over twenty years experience in technology development roles and helps the Sublime team in building a robust tech architecture. Working across industries and domains such as Manufacturing, Sales, Finance, Retail, Customer Relationship etc, he works on cutting edge technological innovations and provide the right kind of solutions to various clients in India and overseas.

Alexandra Salisbury

Mattel Toys,London

Alex works with Mattel Toys in London and has strong skills in brand communication. Prior to that she was with another toy company start up and completed her Bachelors in English from Warwick University. With a strong passion for writing and content creation, her experience in Brand communication directs the Sublime Factory team to set the right tone in communication.

Rajat Bopaiah

Partner,ALMT Legal

Rajat Bopaiah is a lawyer by qualification and is a Partner at ALMT Legal, a full service law firm. Rajat has expertise in capital markets and securities laws, mergers and acquisitions, JVs including strategic investments in listed companies (PIPE deals). Rajat regularly advises Indian and offshore VC and PE funds as well as promoters and investee companies on investment transactions. Rajat is recommended by Asia Legal 500 for his banking and finance as well as capital markets expertise.

The Operations Team

Aswath Laxman

The Everything Guy.

Aswath completed his MBA at Massey University, NZ .He has over 10 years of experience in business development, operations management, client relationship management, manufacturing practices, and project management. Most recently, he has actively engaged in supporting pre sales, sales, and business solutions towards pursuing new opportunities. At Sublime Factory, Aswath is responsible for overall operations, including website development, sales and branding, order management, and logistics. He is an amateur photographer, avid traveller, full-time foodie, and loves spending time with his German Shepherds.

Dheera Malhotra

The Brand Manager

Dheera has an MBA in Luxury Brand Marketing from London, completed her Post graduation in Advertising & Marketing from Xavier's and has over 5 years of professional experience in Online, Offline Communication and Retail. She focuses on curating niche brands for Sublime Factory and connecting the Indian market with the rest of the world. Her multi tasking personality is paired with a passion for fashion and travel. Dheera enjoys dancing and makes any dull moment entertaining.

Clara Martinez

Consultant & Communications Strategist

Clara is a native of Seattle, Washington and has spent the past year in India, working as a nonprofit consultant and social innovation fellow through IDEX Accelerator. Clara received her B.A. in Political Science and Communication Arts from Linfield College. She has taught debate in China, earned a Fulbright to study in Wales, and was selected for the national “Emerging Global Leaders” program in Washington, D.C. She enjoys blogging and searching for the perfect cappuccino.

1908 e-ventures Pvt. Ltd., Ador Group’s youngest business, has been incubated with the objective of building strong traditional businesses with new age technologies.

Established in 1908, J.B. Advani & Co. Pvt. Ltd. (JBA) has grown from a small trading company, to become the promoter and holding company of the Rs 750 Crore Ador Group and is now embarking on a new journey with 1908 e-ventures. With core operations in manufacturing, JBA invests in growing opportunities in both Indian and overseas markets.

From the house of

Since 1908, Ador has led the way with pioneering ventures from welding to reclamation to power electronics to cosmetics and more recently to 3D printing and now e-ventures. For more information do log onto
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